Billboard: Universal, X5 Create Digital Compilation Business

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Universal Music Group and the Stockholm-based digital music company X5 Music Group have launched a partnership to produce digital compilation albums from the catalogs of Universal’s Decca, Deutsche Grammophon, Verve and Blue Note Records labels. Under the title of U5, the company will create and release more than 50 digital albums per month. The first… Read more »

“A Label Finds 99 Ways to Make Classical Profitable”

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Among iTunes’s top classical albums are plenty by Yo-Yo Ma and Glenn Gould. But the list is also filled with budget compilations, like “The 50 Most Essential Pieces of Classical Music” and “Beethoven: 100 Supreme Classical Masterpieces,” that pack in dozens of “1812” Overtures and “Für Elises” for as little as $6. Read the full… Read more »

Proud Announcement!

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According to leading innovation magazine Red Herring’s annual list of most promising ventures, X5 Music is one of the Red Herring Top 100 most innovative companies in Europe. Read more and see all finalists here Here’s Proof!

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…Despite fears that streaming access cannibalizes sales, classical music record label X5 tells me when it launched an app within Spotify and saw streams of one album increase 412% in a month, that album’s iTunes sales shot up 50%. The Swedish label’s “The 50 Greatest Pieces of Classical Music” soon reached #1 on the iTunes… Read more »

Billboard: Perhaps Spotify Doesn’t Cannibalize Sales.

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…X5 points to the following statistics for “The 50 Greatest Pieces of Classical Music” after the launch of Classify: album sales rose about 50% and the title reached #1 on iTunes Classical bestsellers while average daily streams from the album increased 830% from the prior month. The company says no additional marketing or promotions existed… Read more »

Spotify Unveils Breakthrough Classical App From X5 Music Group, Classify

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Spotify has just announced the launch of Classify, a new groundbreaking classical music app designed to be the easiest way to browse, discover and listen to classical music over the Internet. Classify is created to be the Spotify home of classical music. Classify addresses the widely acknowledged difficulty music fans have experienced when using online… Read more »

X5 Music on

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X5 Music is taking over’s classical chart! The week after christmas, X5 Music had 15 out of 15 first positions on the chart for best selling classical albums. A nice way to end this year. We thank all of you who support and like us, and wish you all a happy new year!