â€¦Despite fears that streaming access cannibalizes sales, classical music record label X5 tells me when it launched an app within Spotify and saw streams of one album increase 412% in a month, that albumâ€™s iTunes sales shot up 50%. The Swedish labelâ€™s â€œThe 50 Greatest Pieces of Classical Musicâ€ soon reached #1 on the iTunes Classical charts, and broke into the iTunes Top 200 album charts for the first time, hitting #152.
The stats back up claims by some record labels and Spotifyâ€™s CEO Daniel Ek that thereâ€™s no evidence of Spotify or other streaming services negatively impacting music sales. More data like this could encourage artists and labels to promote their streaming music presences, and push acts like The Black Keys and Paul McCartney whoâ€™ve pulled their catalogues from Spotify to come backâ€¦.
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