Billboard: Perhaps Spotify Doesn’t Cannibalize Sales.

Posted by & filed under News, Uncategorized.

…X5 points to the following statistics for “The 50 Greatest Pieces of Classical Music” after the launch of Classify: album sales rose about 50% and the title reached #1 on iTunes Classical bestsellers while average daily streams from the album increased 830% from the prior month. The company says no additional marketing or promotions existed that would muddy these results. Their conclusion, and it seems to be the right one based on this limited information, is greater awareness at Spotify resulted in an increase in purchased downloads elsewhere…

Read the full article: